Privacy Policy

Last updated: 17 June 2026

1. Who we are

Lead Simplify is operated by Best Business Development Ltd, registered in England and Wales under company number 15815969.

Registered Office: Suite A, 82 James Carter Road, Mildenhall, IP28 7DE.

2. Information we may collect

We may collect information you provide when you use this website, request support, start a trial, subscribe to a plan, complete a form, contact us, or use Lead Simplify services.

This may include your name, business name, email address, phone number, billing information, account details, support messages, usage information, lead buyer settings, form submissions, call-related records and communication preferences.

3. How we use information

We use personal information to provide and improve Lead Simplify, manage accounts, process payments, provide support, send service messages, respond to enquiries, maintain security, meet legal obligations and communicate relevant product or training information.

4. Legal bases for processing

Where UK data protection law applies, we process personal information where it is necessary to perform a contract, comply with legal obligations, pursue legitimate business interests, or where you have given consent.

5. Calls, forms, SMS and email

Lead Simplify is designed to help users capture, route and manage calls, forms, SMS and email activity. If you use these features, you are responsible for ensuring that your own collection and use of customer, prospect and buyer data complies with applicable law.

6. Sharing information

We may share information with trusted service providers who help us operate the website and service, such as hosting providers, payment processors, communications providers, analytics tools, support tools and professional advisers. We may also share information where required by law or to protect our rights.

7. Third-party services

Lead Simplify may link to or integrate with third-party services, including payment, call, SMS, email, analytics, AI support or training community platforms. Those services may process information under their own privacy policies.

8. Cookies and analytics

We may use cookies and similar technologies to operate the website, understand website use and improve performance. Where required, we will ask for consent before using non-essential cookies.

9. Keeping information secure

We use reasonable technical and organisational measures to protect personal information. No system can be guaranteed completely secure, so you should also take care with passwords, account access and the data you upload.

10. How long we keep information

We keep personal information for as long as needed to provide the service, meet legal or accounting requirements, resolve disputes and maintain business records. Retention periods may vary depending on the type of information and how it is used.

11. Your rights

Depending on where you are located, you may have rights to access, correct, delete, restrict or object to the use of your personal information. You may also have the right to withdraw consent where processing is based on consent.

12. Contact

Privacy questions can be sent to Best Business Development Ltd at: Suite A, 82 James Carter Road, Mildenhall, IP28 7DE.